Have you considered hiring a conversion optimization agency to help you improve your online marketing results? You may have some questions like… Is it worth it? What kind of ROI is possible? What are the benefits?
Well today we are going to shed some light on a few of the benefits of hiring a conversion optimization agency and answer some of these questions.
If you are selling more than $1 million per year in goods or services there are some definite upsides to bringing on a conversion optimization agency. The more revenue you have actually the more you can benefit. Of course we are a little biased as we are one of those agencies, but we see the benefits first hand with our clients each and every day.
A few reasons why hiring a conversion optimization agency makes sense.
We are often busy being busy working in our businesses instead of on our businesses. Even if you have a team of people, they can suffer the same issues as you. A conversion optimization agency can provide the much needed bandwidth needed to further flush out problem areas, analyze data, and roll out initiatives on your behalf so you and your team can focus on more important elements. A good conversion optimization agency can alleviate bottlenecks and bring a trained team of experts to the table and do it quickly.
2. You get too close
Like we said… sometimes we get busy working on our businesses and get backlogged on to-do list items. Your team probably has marketing myopia from being so deep inside your industry and products that they fail and overlook key leverage points that can dramatically impact your top and bottom line. A conversion optimization agency can not only bring a fresh set of eyes but also expertise and track record that can help you discover overlooked leverage points as well as find ones you didn’t even know you had. Both your design and your data, at least what we have found from working with clients, could use a second set of eyes.
3. Optimization is exhausting
Coming up with and testing new hypotheses again and again over time is exhausting (even if you are doing it right). Plus it can be completely time consuming. Wouldn’t it be better to just hire a conversion optimization agency to bring their expertise and team in so you can focus on other important initiatives? We have found that once a company realizes how valuable continued optimization is for their business and even just part of the benefits listed here it is an absolutely no brainer.
There are just three ways that you could benefit from the help of a conversion optimization agency.
But what about results and potential ROI?
You didn’t think we would forget that would you? 🙂
In terms of ROI and if it is worth I think the words of Eric Graham, the Conversion Doctor, says it best… “The only way a company can lose money optimizing is by not doing it!”
We regularly see improvements of 20%-50% and sometimes we hit complete home runs and get 100%+ improvements. This isn’t just one time either. We see it over and over again. Constant improvement on client campaigns. Continually optimizing as we said can be exhausting but the short and long term results far outweigh any downside.
To give you an example… say your company has $20 Million in revenue.
At even a dismal 1% improvement is an extra $200,000 in revenue. 5% improvement is an extra $1 Million in revenue. 25% is an extra $5 Million in revenue.
All without getting more traffic. Another upside of optimization is advertising becomes more effective so the better you convert the more you can scale and spend to bring more customers in the door.
Does it make sense to hire a conversion optimization agency?
What would 25% more leads mean for your business? How about 5% more sales or a 10% increase in average order value?
Something to think about.
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If you have been looking at hiring a conversion optimization agency contact us for your no obligation personalized site analysis. Who knows we may even be able to find some of those overlooked leverage points!