You can find a lot of advice online about how to increase conversions rates on ecommerce products. And a lot of that advice revolves around search engine optimization and getting more traffic and positive reviews. But optimizing the user experience is another important component of increasing your sales volume.
You want to appeal to your customers as much as you can and you want to create an ecommerce experience that’s tailored to what your customers want and makes them feel at ease. In doing so, you build relationships and your customers learn to trust you, which, in turn, makes them more likely to turn into repeat customers and recommend your company to their family and friends.
Here are two out-of-the-box techniques you can try to optimize your business by improving your customers’ shopping experience.
Show Off Your Products From ALL Angles
When customers shop online, they are unable to have the same kind of sensory experience that they can get from shopping at brick-and-mortar stores. Ecommerce is more convenient in a number of ways, but it denies customers the ability to pick products up, turn them over in their hands, and examine them from all sides.
One way to remedy this is to include 360-degree product videos on your website. The videos show your products rotating so customers can see them from all sides and feel confident they’re making a purchase they won’t regret.
Alternatively, you can use 360 Product Viewer and Publishing Software to create a more complete picture of what your product looks like and what it’s capable of by allowing visitors to rotate product images and zoom in and out.
Designed by a professional 360 photography studio, this software is highly customizable and works on both mobile and desktop browsers. Plus, it includes a free-download edition.
Design a “Power Step” for Your Ecommerce Store
As laid out by Laurids Gissel, the Head of Marketing at Clerk.io, the “Power Step” involves three actions:
1. Positively affirm your customers’ product selections
Buyer’s remorse is something most customers try to avoid. Therefore, when you make customers feel confident about their choices, they are more likely to complete their transactions. It’s simple sales psychology. So offer a simple message, such as “Product successfully added to your shopping cart” accompanied by a green check mark, when your customers add products to their carts.
2. Make the checkout process super simple for customers
Some of your customers may want to check out immediately after placing an item in their carts. You can provide an option to continue shopping, but make it easy for customers to opt out if they’d like to proceed directly to checkout.
Also, keep the number of steps involved in the checkout process to a minimum. Every additional step makes it more likely for customers to abandon their carts.
3. Upsell your customers with tailored product recommendations
If customers decide to continue shopping after placing an item in their carts, upsell them by displaying your most popular products or best offers, or by presenting customers with a slider of product recommendations based on the contents of their baskets.
For instance, if a customer places a pit bull mug in her shopping cart, show her other pit bull-related items you sell that she might like, such as t-shirts, shot glasses, or more mugs with different pit bull designs on them.
Amazon does this by presenting customers with items that were frequently bought together or that customers also viewed.
Upselling your customers in this way adds a sense of personalization, which customers love, as it feels like you’re hand-picking items suited to their preferences.
What do you think about these tips to optimize your ecommerce success? What other advice can you share?