The age old question of whether a “pretty” page is better than a “simple”, some may call “ugly” page. Typically we...
Stop Giving Your Visitors Options To Increase Your Conversions By 16.1%
In recent case studies we have discussed the value of giving your visitors options as it relates to conversion increases. Too many options can lead ...
4 Ways To Create More Test Hypotheses
Often times we get too close to our products and marketing message and we become complacent. Coming up with more test hypotheses can become increasi...