Today we have another exciting case study to share with you all centered around “images” and just how much impact testing images can have ...
Can Removing Price From Your Landing Page Increase Conversions?
This may be a counter intuitive case study as it goes against the “norm” for most campaigns. As you can tell by the title of this post we ...
Multi-Step Or Single-Step Forms?
In a previous case study which you can find here, we took a look at streamlining and simplifying landing pages and how doing so increased conversions ...
Key Elements Of A Winning Landing Page To Increase Conversion Rates
There seems to be a pretty common question floating around concerning the rights and wrongs of landing page design and what key elements are needed to...
How Adding Urgency Helps Improve Conversion Rates
It really is no secret that urgency can help improve conversion rates. You have visitors searching for your product or service and give them a deadl...
Progress Bars – Are They Effective?
Many sites have them, but after reviewing hundreds of sites in the last couple of months alone, there are a shocking amount of sites that don’t ...
Why Failed Split Tests Can Help You Win
We do optimization. That is what we do and I like to think we are pretty darn good at it. Sometimes companies come to us but instead of embracing th...
3 Reasons You Aren’t Getting Better Results From Testing
Optimization is important. We built our entire company around doing basically just that. It’s important for many reasons such as finding out m...
How Highlighting Special Offers Can Increase Conversions 14.1%
If you have special offers for your product or service, by a general rule of thumb, it would be a good idea to highlight those during your order proce...
Add This Banner To Increase Revenue Per Visitor 70.5%
Of course, as professional marketers, we strive to maximize average revenue per visitor. For many companies, this is a BIG KPI they shoot for. The...
How One Company Increased Sales 1892% By Re-Designing Their Landing Page
With optimization, sometimes the small tests just aren’t enough to get you the bigger improvements you are looking for. Sometimes it takes a n...
Increasing Conversions By Providing A Better On-Site Experience
Online it can be difficult to allow your visitors to experience your product. They can’t just pick it up off the shelf, touch it, hold it and ...
Is asking for more information on your forms better for conversions?
The age old question of just how much information you should ask for on your web-forms is what we are going to talk about today. Now a little disclaim...