Conversion rate optimization is tricky. It involves a lot of moving parts and there’s a lot to track and test. Plus, some businesses don’t...
Remove Clutter To Increase Your Conversions 37%
The age old question of whether a “pretty” page is better than a “simple”, some may call “ugly” page. Typically we...
Multi-Step Or Single-Step Forms?
In a previous case study which you can find here, we took a look at streamlining and simplifying landing pages and how doing so increased conversions ...
Can Adding A Bonus Increase Sales Conversions?
In some industries, bonuses are almost a guaranteed part of the sales process to help entice leads and visitors into making a purchase. Most people ...
4 Ways To Create More Test Hypotheses
Often times we get too close to our products and marketing message and we become complacent. Coming up with more test hypotheses can become increasi...
Don’t Just Assume, Tell Your Visitors Instead
Assumptions are one of the biggest things that can make or break a marketing campaign. With that, we can’t simply assume that our website visi...
Is It A Good Idea To Display Per Unit Or Savings Details?
In marketing, we want to make sure we leverage just about every area we can to increase the perceived value of our products/services. Showcasing disco...
Above The Fold Is So Passé. Or Is It?
Since the early days of the Internet, the mantra has been that all the important sections of a website, including the call-to-action, must be placed...
How Many Web Form Fields Is Too Many?
In a recent interview, I was asked a question around web-forms and how much information is too much to ask for, so I thought I would shed some light o...
Why Failed Split Tests Can Help You Win
We do optimization. That is what we do and I like to think we are pretty darn good at it. Sometimes companies come to us but instead of embracing th...
8 Things You Should Remove From Your Website
When looking at a digital marketing strategy from the position of maximizing visitor engagement and conversion rates, there are just some things that ...
Add This Banner To Increase Revenue Per Visitor 70.5%
Of course, as professional marketers, we strive to maximize average revenue per visitor. For many companies, this is a BIG KPI they shoot for. The...
How One Company Increased Sales 1892% By Re-Designing Their Landing Page
With optimization, sometimes the small tests just aren’t enough to get you the bigger improvements you are looking for. Sometimes it takes a n...
What Are The Most Important Items To Split-Test On Your Website?
When it comes to conversion rate optimization, the work really never ends. There are always things to test and things that could be improved. Knowing ...
Create A High-Converting Ecommerce Product Page With These Elements
Your store’s product pages have the ability to make or break your ecommerce conversion rates. Accordingly, each of your site’s products pa...
Conversion Critique Of CarToys.com
Here we have Cartoys.com. I go through their site, basically for the first time ever, to highlight some key areas that could be improved upon or tha...
Change Product Selection Options To Increase Revenue 12%
With conversion optimization the main goal is to remove friction points from your flow that can cause visitors to not take the desired actions you wan...
Add More Customizations To Increase Conversions
A general rule of thumb in optimization is if you add more options it leads to friction in the visitor flow. In many cases this will lead to lower c...
Adjust Your Page Payout To Increase Conversions By 47%
The name of the conversion game is to simply make easy for visitors to find what they are looking for and lead them down the path to take the desired ...
How Dr. Axe Increased Conversions 26% By Reducing Image Size To Show More Products On Their Homepage
Here we take a look at a good example of encouraging visitors to scroll by maximizing the above the fold section on a home page bringing up additional...