Smartphones are changing the way we consume media. People ingest mobile content “more actively than any other types of media available,” reports Brett Relander of Launch & Hustle. Plus, “with more than 60% of Internet users searching on more than just a PC alone,” smartphones are also changing the way we browse and shop online.
More and more shoppers are using their mobile device to make buying decisions online. It is important that if you want to increase mobile conversion that you put at least some emphasis on the mobile experience. Today we look at an example that helped one e-commerce store increase their results.