As a marketing professional, you spend a ton of time, money and effort to get your landing pages to produce the results you are looking for. Creatin...
Landing Page Optimization – Can Proof Hurt Conversions?
We know that when doing landing page optimization that 9 times out of 10 adding “proof” elements such as testimonials, happy customers, o...
Optimizing Landing Pages – Can Button Color Increase Results?
When optimizing landing pages of course there is more to it than just swapping out a call to action button to increase the results. But oftentimes, it...
How To Create A Customer-Centric Landing Page And Get More Leads
If you want to run a prosperous business, then you need leads—lots of leads—and you need to keep ‘em coming. Everything you’re working towards...
Is It A Good Idea To Display Per Unit Or Savings Details?
In marketing, we want to make sure we leverage just about every area we can to increase the perceived value of our products/services. Showcasing disco...
Create A High-Converting Ecommerce Product Page With These Elements
Your store’s product pages have the ability to make or break your ecommerce conversion rates. Accordingly, each of your site’s products pa...
How Personalizing Your Message Can Increase Conversions
If you have been in the marketing game for any period of time you know that the more specific and personalized you can make your message the better of...