When doing marketing for a SaaS and creating your SaaS marketing plan there are a few elements you need to take into consideration to ensure you get t...
Pack Your Copy With The Right Persuasive Trigger Words And Boost Conversions
The old adage “Sticks and stones may break my bones, but words will never hurt me” may be a convalescing defense for kids at school, but it’s ha...
Ecommerce Marketing Trends – What To Expect In 2016
Ecommerce sure has come a long way, baby. Over the last 15 years, technology has advanced at a dizzying pace, with pioneering techniques and capabilit...
Progress Bars – Are They Effective?
Many sites have them, but after reviewing hundreds of sites in the last couple of months alone, there are a shocking amount of sites that don’t ...
Is It A Good Idea To Display Per Unit Or Savings Details?
In marketing, we want to make sure we leverage just about every area we can to increase the perceived value of our products/services. Showcasing disco...
Trust, Urgency, Action: How They Increase Conversions
Want to increase your conversion rates? From button color to pricing, there is a plethora—almost an infinite array—of tweaks and adjustments you c...
Can Exit-Intent Technology Really Increase Your Conversion Rates?
For anyone who owns or operates an ecommerce site, the crux of your success lies in increasing conversion rates. Finding and implementing strategies t...
The Power Of Online Surveys And How You’re Messing Up Bigtime
You want to provide your visitors with the best digital experience possible—that’s a given. In doing so, you increase the likelihood that your vis...
7 Tips To Create High Converting Facebook Ads
Advertising on Facebook holds enormous potential for digital marketers trying to reach a targeted audience. On no other site do users share such perso...
Improve Your Results By Focusing On Quality Traffic Over Quantity
You check your site’s traffic data. You’re getting tons of new visitors each day. But your conversion rates are stagnant. What gives? Unfo...
How Many Web Form Fields Is Too Many?
In a recent interview, I was asked a question around web-forms and how much information is too much to ask for, so I thought I would shed some light o...
Beyond YouTube – How To Use Video The Right Way To Increase Conversions
Online videos are hugely popular and they can be highly effective attention-getters, a trait that’s crucial in this day and age when we’re...
Why Failed Split Tests Can Help You Win
We do optimization. That is what we do and I like to think we are pretty darn good at it. Sometimes companies come to us but instead of embracing th...
Ecommerce Pricing Strategies That Work
At what price should you sell your products? Price them too low and you may discover that even though sales are pouring in, you’re still in the red ...
3 Reasons You Aren’t Getting Better Results From Testing
Optimization is important. We built our entire company around doing basically just that. It’s important for many reasons such as finding out m...
How Much Transparency Is Beneficial? How Much Is Too Much?
Social media has created a whole new world of information sharing—from product reviews, to pop culture commentary, to a person’s innermost tho...
How To Lose Your Customers In 0.4 Seconds – The Importance Of Page Speed
Patience may be a virtue but it’s not one that your site’s visitors possess. When it comes to your site’s loading time, every nanose...
Add This Banner To Increase Revenue Per Visitor 70.5%
Of course, as professional marketers, we strive to maximize average revenue per visitor. For many companies, this is a BIG KPI they shoot for. The...
The Post-World War II Generation – What Baby Boomers Want Now
Baby boomers: they know their worth, they know their strength, and they know their significance. After all, they represent the generation “that ...
3 Strategies To Increase Your Products’ Perceived Value And Justify A Higher Price
BusinessDictionary.com states that a product’s value “may have little or nothing to do with the product’s market price and depends ...