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Tag: conversion metrics

Home Posts Tagged "conversion metrics"
A/B Testing

Track These 4 Metrics When You’re A/B Testing

November 28, 2018Michaela Zanello

Successful A/B testing involves a number of factors. And one of those factors is knowing how to determine when you’ve actually succeeded. When conducting A/B tests, businesses sometimes rely on software that allows them to track hundreds of metrics. Looking at too many metrics, however, can result in “spurious correlations,” or a relationship wherein certain…

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