Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology.
He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords.
More recently, he’s turned “80/20” into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools.
Works also include bestseller Ultimate Guide to Facebook Advertising (Entrepreneur Press, 2nd Edition 2014), Evolution 2.0: Breaking the Deadlock Between Darwin and Design (BenBella, 2015) and Industrial Ethernet (ISA, 3rd Edition 2017).
Needless to say this was an exciting and information packed podcast.
If you want to find out if Facebook marketing is right for you go to isfbforme.com
To get a copy of 80/20 Sales & Marketing for just a penny go to… perrymarshall.com/8020