A prospect is on your site taking in all the sales goodness you have on your site. They are seeing the benefits, foaming at the mouth, and reaching for their credit card to buy your amazing product or service. But there is something holding them back from going through with the purchase. There have been…
We have touted paying close attention to the little things in your marketing on several posts. Today we bring you another case study that was not only simple but overlooked as an option. Before I get into what was done and the results I first need to set the stage. A company that sells physically…
Every site has at least one. We are talking about “buttons”. More specifically we are talking about the color of the buttons and more importantly are you testing yours? With the onslaught of landing page builders and out of the box themes it makes it really easy to overlook your buttons. After all they all…
It is important in marketing to remove as much risk and friction on the part of your prospects as you can. One of the most common ways to do that is to offer a money back guarantee. Now there are many different ways and methods for a money back guarantee that you can implement. You…
With increased streaming capabilities and better video player technology, plus the ease of recording a quick video on your smart phone, the use of video in marketing has been ever growing in popularity. With all these options come with a truck load of even more options, video size and video format to name a couple….
Now we know you have seen them, the simple landing pages with the full background images. You know the ones that have just a simple headline, maybe an email only form, or a button that opens up the form in a lightbox? The background images vary of course… Almost anywhere we turn we see them….
In marketing we want our visitors to follow the path of least resistance to the end goal of giving us money. But to add one further we want to do what we can to maximize our average customer value. Not only our 30, 60, 90, 1 year, and lifetime value. We want to maximize initial…
In our last post we discussed how proof elements play a role in conversion rates and as mentioned in that article we tested other areas of proof elements with that same client. One of the places we tested it was on the video sales page but instead of testimonials we decided to test to see if…
The age old question… Does “proof” with testimonials really make a difference in online conversion rates? Most people would say a resounding YES! In all the years we have been marketing we have learned to not assume anything, so instead of assuming the testimonials would work we test it to prove it. As we were…
We all know that the majority of the people who visit our website are going to leave without taking the action we want them to. Whether that be filling out a form to become a lead or the end goal, give us money. As website owners we are on a never ending quest to increase…
