In our last post we discussed how proof elements play a role in conversion rates and as mentioned in that article we tested other areas of proof elements with that same client. One of the places we tested it was on the video sales page but instead of testimonials we decided to test to see if…
The age old question… Does “proof” with testimonials really make a difference in online conversion rates? Most people would say a resounding YES! In all the years we have been marketing we have learned to not assume anything, so instead of assuming the testimonials would work we test it to prove it. As we were…
We all know that the majority of the people who visit our website are going to leave without taking the action we want them to. Whether that be filling out a form to become a lead or the end goal, give us money. As website owners we are on a never ending quest to increase…
We all know that the less roadblocks you have in the way of your prospects becoming customers the better you are going to be. You want to give your prospects the quickest pain free path to give you money that you can. This means simple instructions, clear communication, and every possible option to complete the…
In today’s online world, the hustle and bustle, the million and one distractions coming at our target audiences daily, you have just a few seconds to grab the attention of your prospective customer or they are going to move onto something else, even your competition. So my question to you is are you paying attention…
You have a product or service you are selling. It is the lifeblood of your business. Or maybe you have a big portfolio of products. What I am about to outline for you is a way to get a BOOST in your sales leveraging the resources you currently have. There are a couple requirements however…
For most businesses even a 10% increase in their sales could bring a huge impact to the top line revenue. But what if you grew your customer base by 10 times what it currently is? Doing such a thing is all but impossible. In this article we are going to discuss the key variables of…
When marketing your product or service online it is no secret that 97% of the visitors you drive to your sales funnel will not buy something from you. The question is, what do you do with that 97%? In this article I will reveal 3 key things you can do to increase your return on…
