“Why do I need to hire a CRO agency and what will they do for my business?”
Well, to do conversion rate optimization right, a few testing tools and tutorials aren’t going to cut it. You need experienced and dedicated experts to analyze, test, and tweak your site so you can get the best results.
“But hiring a conversion optimization agency isn’t the only option. I could build an in-house team to do the job, right?”
True! Both options have pros and cons and both can deliver good results. An agency, however, will get you those results faster and with less of a learning curve.
But if being self-sufficient is important to your business and you’re willing to learn the processes on your own, then building an in-house team could be the right call.
On the other hand, if you want to instantly access all of the necessary optimization roles and learn from watching and interacting with experts, then let’s take a look at what a CRO agency can do for your business.
A Conversion Rate Optimization Agency Saves You Time And Money
Doing CRO in-house is time-consuming and costly. CRO involves many components, including analyzing reports and data and split-testing hypotheses. And if you were to add these tasks to your team’s plate, it would be a lot of extra work.
Plus, you’d need to hire and train new team roles, such as designers, strategists, and project managers, and those payroll dollars would add up quickly.
Working with a CRO agency spares you these expenses and headaches. CRO agencies already have experienced optimization teams in place. And the time you save tackling CRO duties yourself is time you can invest in other areas of your business.
With A Conversion Rate Optimization Agency, You Get Better, Faster Results
CRO agencies deliver more winning results because they have more experience. They know how to interpret data and tweak and test accordingly. They know how to increase conversions across a spectrum of industries and niches.
Plus, they’re better suited to cut through potential bias to see your site’s points of friction than an in-house team, which is more likely to view your site through rose-colored glasses.
A CRO Agency Already Has The Technical Know-How
Seasoned CRO agencies have run thousands of tests. They know how to analyze data and they know how the tools work, no tutorials or support tickets necessary.
It takes a long time to become proficient at conversion rate optimization, including knowing how the tools work and which tools your business actually needs. A CRO agency can help guide to make the right call about the tools you invest in.
(NOTE: With some CRO agencies, the cost of tools is included in the pricing. But then, if you cancel your contract, you also lose access to the tools and potentially your data. So be mindful of that before signing any agency agreements.)
Ultimately, It’s Up To You
Like most things in life, there are and costs and benefits to doing conversion rate optimization in-house and hiring an agency. And what works well for one business may not be the right call for yours.
You have to determine how much time and money you are able to invest and what your goals and visions are for your company.
For example, if your business has a small budget with complicated digital needs, in-house optimization may be a better long-term strategy since you are more familiar with your business’ intricacies. On the other hand, if you have a bigger testing budget and what’s most important is getting quicker results, then hiring a CRO agency would be the better option.
If you want a more thorough answer to the question “Why do I need to hire a CRO agency and what will they do for my business?” get in touch and we’ll send you a free, in-depth conversion analysis.