Today we are going to talk about 6 effective ways to optimize your e-commerce store.
With such a wide variety of products available in stores, it can be difficult at times to increase conversions. Here are 6 ways to help you increase your results.
1. Product images:
Make sure you have high quality images of the products, in this case more is definitely better. Include multiple angles and make sure they are zoomable. A nice little option is to offer a 360 degree viewing option as well. Customers like to know exactly what they are buying and images allow them to see exactly what it is.
2. Product copy:
This adds to the fact that customers want to know what they are buying. Make sure you have a full description of the product. Don’t lead with the features of the products, instead turn them into benefits. There is no hype needed here, just use plenty of good info. If you have a comparison chart of some kind that shows the benefits, use them. If your product is more technical in nature such as software or hardware, show the technical specs but don’t be too technical, write it as if someone has no idea what they are looking at.
Video is a highly under utilized tool when it comes to e-commerce stores. Use this to your advantage to not only highlight your product but also set yourself apart from the competition. You can do this in a couple ways. Use a demo of the product in action or simply someone opening the package and talking about to get a feel for the product in action. Be creative.
4. Offer free shipping:
Nobody likes paying for shipping, it has been proven in loads of tests. So offer free shipping if you can and be sure to highlight that in every step of your sales process. If you have to charge for shipping, do a minimum of $25 or $50 to qualify. Have notes in your cart that state: “You are just $20 away for qualifying for free shipping. Continue shopping to get the most out of your visit.” Include a button to continue shopping. If offering free shipping simply isn’t an option, try moving your shipping amount until the last step of the checkout process, this way the visitor is already committed to the purchase before revealing the shipping costs.
Another great option is to offer “upgraded” shipping. Next day or two day shipping options upon checkout. This is a great way to increase the order and make customers happier because they get their product faster.
5. Clearance, best-sellers, and sale sections
Online shoppers LOVE shopping for deals about the same as they hit the clearance racks at retail stores. Make sure you highlight this in your menu. We have found that just adding the best-sellers link and changing the color to stand out more in the menu can increase conversions up to 30%.
6. Order pages
Don’t ask for too much information in the order process to reduce abandons. Allow visitors to checkout as guests. Don’t force them to register for an account. If you must create an account then blend it in with the checkout process (don’t make it a separate step). Offer an incentive for creating the account (eg. 10% off your next order).
Add trust and security seals to bring a level of trust in the order up. Highlight guarantees if you have them. Utilize video to bring another level of credibility and tell them what to do next, how to get in touch with support and what they can expect.
Leverage live chat to handle objections or questions. If you have a multi step process, make sure you capture emails in the first step of the order process to reduce abandons by being able to email them a bounce sequence.
Use exit warnings or exit pops to save the sale and also reduce abandons. Save the user information in the cart so they don’t have to refill the cart when they come back. This works particularly well if you have an abandon cart sequence.
That’s all for today.
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Make it a great day and we will talk to you soon.